HORMEL PEPPERONI
In order to introduce the world to Hormel’s newest restaurant-quality topping, Pepperoni Cup N’ Crisp, we created work that combines mouthwatering visuals with over-the-top food description. If you’ve ever wanted to hear someone wax poetic about something as simple as the humble pepperoni, well, this is the work for you.
THE ULTIMATE ODE TO PEP :80
Watch pepperoni cup in real time and enjoy the best monologue written about pepperoni ever (as confirmed by the YouTube comments section).
PEPPERONI MUSINGS :15
If this doesn’t make you want to eat pizza than I’m sorry, for I have failed you.
PEPPERONI MUSINGS :06
We paired hard-hitting headlines with delicious detail shots to inspire consumers quickly.
ADDITIONAL CONTENT
Additional headlines and pepperoni glamour shots round out the campaign.
The good news? You’re seeing this ad for Hormel Pepperoni Cup N’ Crisp. The bad news? You can’t taste it. Let’s change that.
Great homemade pizza is made in the ingredients. Go with the pepperoni that makes all the difference.
When you top homemade pizza with Hormel Pepperoni Cup N’ Crisp, you’re not just making pizza, you’re crafting a masterpiece.
CREATIVE TEAM
Olivia Boone . Holly Younce
Ian McAllister
AGENCY
BBDO Minneapolis
CREATIVE PARTNER(S)
Stephen Hamilton . Director
Flare Studio . In House Production
HiFi Project Inc . Music Production