SKIPPY PEANUT BUTTER
Life can be hard. Especially these days. And we could all use more moments of escape. Even if that moment is something as simple as a quick snack break. We used this insight to create the Go To Your Skippy Place campaign. Offering consumers a moment of joy (and a break from reality) in the form of playful, dreamy, delicious peanut butter content. Altogether this work won 2 Silver and 5 Bronze at The Show MN 2021.
BACK TO BACK TO BACK :30
Work sucks. Peanut Butter makes it a little better.
FUN AUNT :15
Babysitting your nieces and nephews is fun. Sort of.
PUPPY PARENTING :15
Taking care of a puppy is really easy all the time!
GO TO YOUR VIRTUAL SKIPPY PLACE
We created dreamy, looping videos aimed help people on social escape from their everyday, with the help of (virtual) Skippy Peanut Butter.
ANIMAL CROSSING
Everyone loves an escape, and for Animal Crossing players, that comes in the form of virtual island creation. It may seem idyllic, but when we realized that even Animal Crossing has its own set of headaches, we knew just how to help.
We created Skippy P.B. Aisle, a place where Animal Crossing players can go to escape the everyday grind they experience on their own islands.
It’s a place where the games toughest challenges no longer exist. Blue roses are plentiful, turnips never go bad, and every piece of art is always the genuine article.
ADDITIONAL CONTENT
What’s magic? How you feel after taking a big spoonful of SKIPPY® Peanut Butter straight from the jar. Go To Your SKIPPY® Place™.
Take a break. Because you love yourself. Go To Your SKIPPY® Place™.
Go To Your SKIPPY® Place™. It's easier than ever before with our convenient on-the-go squeeze pouch.
Everything on the internet will be here when you get back. Go on. Go To Your SKIPPY® Place™
CREATIVE TEAM
Olivia Boone . Holly Younce
David Mackereth . Nat Resende
Tim Mattimore
AGENCY
BBDO Minneapolis
CREATIVE PARTNER(S)
Terry Timely . Director Team
Drive Thru Inc . Post Production
Daniel Barros . 3D Animation
HiFi Project Inc . Music Production