BERKSHIRE HATHAWAY HOMESERVICES
Most real estate advertising leans heavily into one-and-done transactions, neglecting the lasting bonds that agents work so hard to establish with their clients. That's why we created the For You, For Life campaign. Tapping into the key attribute that sets Berkshire Hathaway HomeServices apart from the competition: Their agents ability to build relationships that last beyond a single transaction.
:60 MOTHER + DAUGHTER
The story of a family home as told through the relationship between a mother and her daughter. This spot won 2 Silver and 1 Bronze at The Show MN 2021.
:15 UNEXPECTED
The story of a growing family that grew much faster than expected.
:15 TAKEOUT
The story of woman buying her first place and meeting her forever agent.
:15 BY THE WATER
The story of a couple looking for less work and a lot more reward.
:06 PRE ROLL
Using our existing assets we created five :06 second pieces that told mini-versions of the larger stories we’d already shared.
ACTIVATION
When we discovered that many Millennial home owners make the switch from renting to owning after they adopt a dog, we knew it was an insight we had to tap into. So, on National Pet Day, we launched the Pawfect Home Sweepstakes, offering new homeowners the chance to win a custom dog house designed to look like a miniature version of their own new home.
PRINT ADS
We created print pieces that target Berkshire’s three distinct audiences including luxury clients, agent recruitment, as well as home buyers and sellers.
MORE CONTENT
We transformed our print pieces to work seamlessly in other mediums, including out-of-home, ecards, social posts, and digital banner ads. Here is a snippet of that content in action.
CREATIVE TEAM
Olivia Boone . Holly Younce
David Mackereth . Nat Resende
Tim Mattimore
AGENCY
BBDO Minneapolis
CREATIVE PARTNER(S)
Fantavious Fritz . Director
Schnitt Inc . Post Production
HiFi Project Inc . Music Production