CREDIT KARMA
Credit Karma tasked us with creating YouTube preroll to help drive awareness for their key product offerings. However, due to the nature of preroll video, we had to ensure the brand message was clearly stated in the first five seconds. So, we leaned into it, and developed a series of spots that tell us just who Credit Karma was made for. And who it wasn’t.
YOUR BUTLER’S BUTLER :15
You don’t need Credit Karma if you’ve already got a butler. And he also has a butler.
YOUR CASH STASH :15
You don’t need Credit Karma if you’re so rich you can buy fine art with wheelbarrow cash.
YOUR MINI BAR BINGE :15
You don’t need Credit Karma if you can afford to binge on the mini bar at a place like this.
YOUR PRIVATE HELICOPTER :15
You don’t need Credit Karma if you take your private helicopter to hot yoga.
TIKTOK SERIES
We created a mini series for Credit Karma’s TikTok entitled “Am I F’d*” that dared to ask (and answer) some of our viewers most embarrassing financial questions. The ones we’re often too afraid to ask because we don’t really want to know the answer. Fortunately, this series assured our audience that, with the help of Credit Karma, you aren’t financially doomed at all.
THE CASE STUDY
A summary of the award winning campaign the MullenLowe team created for Credit Karma.
CREATIVE TEAM
Olivia Boone . Holly Younce
Ben Salsky . Myles Allpress
AGENCY
MullenLowe U.S.
CREATIVE PARTNER(S)
Lena Beug . Director
P.S. 260 . Post Production