Looking for love can sometimes feel like looking for Waldo. You search and search, but in the end, it kind of just happens when you least expect it. Our goal with this spec campaign was simple: Show people how Match makes the search for love just a little easier.
Copy: Olivia Boone + Ryan Hufnagel Art Direction:Olivia Boone
On a billboard or in an elevator, Waldo (and friends) cannot be missed.
Find Waldo when (and where) you least expect him. Each sticker includes a unique QR code giving users exclusive access and perks via a Match mini-site, including one free month of Match as well as entry into a Waldo inspired giveaway.