What's one true thing you can say about Reese's? They always come as a pair. The brand voice for this spec campaign had to be light-hearted, a little cheeky, and (most importantly) remind fans just how fun it is to eat a Reese's.
Copy & Art Direction: Olivia Boone
To help bring the campaign to life, I created a Buzzfeed quiz to determine who reigns supreme in some of our world's most "iconic duos". Starting things off right with a friendly face-off between cups and pieces.