Copy: Olivia Boone
Design: Becky Eilers
Executive Creative Director: Tim Mattimore
Agency: BBDO Minneapolis
FIRST I MADE THE MOOD BOARD
THEN THE MANIFESTO
Here’s to the people that spend money like they’ve got it.
For those who know that you only live once.
And that life is too short for average ice cream.
Here’s to asking for the bottle on the top shelf.
Ordering the most expensive thing on the menu.
And getting the best damn ice cream that money can buy.
Here’s to High Road. Lux or Nothing.
AND THEN WE MADE STUFF
PRINT
OUTDOOR
Our outdoor lives where opulance lives. Think fashion week and festivals.
DIGITAL VIDEO
Quick cuts featuring a mix of glamour shots, over-the-top headlines, and luxurious ice cream.
SOCIAL FEED
IN-STORE
FRESH LIDS
A pre-treat reminder that you make really good choices.
SAMPLING BOX
We created sampling boxes that let curious shoppers try-before-they-buy (in a sense). Because hey, four cartons is always better than one.
THE BIGGEST ICE CREAM SOCIAL EVER
Partner with influencers to coordinate a mass-posting of over-the-top glamour shots of beautiful people eating High Road Craft Ice Cream on Treat Yourself Day.

MORE WORK

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