Most real estate advertising leans heavily into one-and-done transactions, neglecting the lasting bonds that agents work so hard to establish with their clients. That's why we created the For You, For Life campaign. Tapping into the key attribute that sets Berkshire Hathaway HomeServices apart from the competition: Their agents ability to build relationships that last beyond a single transaction. Work for this campaign includes several TV spots, social, print, out-of-home, digital work, and beyond.
Copy: Olivia Boone Art Direction: Holly Younce Creative Directors: David Mackereth + Nat Resende Executive Creative Director:Tim Mattimore Agency: BBDO Minneapolis Directed by: Fantavious Fritz