Earth isn’t just our home for the holidays, it’s the only home we’ve got. And that got us thinking. What would the holidays look like in a world ravaged by climate change? We had an idea. And what better way to bring that idea to life than through the humble Christmas cookie? And just like that, Bake Cookies Not Earth was born on Christmas day.
Copy: Olivia Boone Art Direction: Holly Younce Creative Directors: David Mackereth + Nat Resende Agency: BBDO Minneapolis